In this segment, the Analytics and Strategic Finance Officer at Etsy, located in New York, and Tinuiti’s Chief Solutions Officer, located in Chicago, had a remote, live discussion about budgeting and planning. Working as the Director of Photography in Chicago, we coordinated the framing, camera position and visual aesthetic over a live virtual platform to match that of the New York feed. Meticulous composition and lighting were required to create a flawless cohesive piece.